A Nigerian woman has expressed her grief and despair at not being able to fulfil her dream of operating a profitable food company with her sister due to low sales and food waste.

She described the difficulties she and her sister encountered despite making significant investments in the business in a widely shared TikTok video.

The woman, who went by @babyjewel on TikTok, revealed that she and her sister invested a substantial sum of money and time to launch their food business.

In an effort to draw in enough clients to keep the business going, they combined two kiosks into one, made significant modifications, and stocked it.

Customer turnout was far lower than anticipated, according to @babyjewel, despite preparation, talking to neighbours, and even establishing friends in the neighbourhood.

She disclosed that daily sales hardly ever surpassed N10,000, leaving a large amount of food unsold, despite lowering portion sizes and providing a variety of meals.

The woman also recalled that consumers hardly ever purchased even staples like rice or chicken on some days.

In her words read what she said below:

“How do I explain that the business I and my sister started with all the money spent, we don’t sell up to N10k daily and food always waste because no sales. I know you may have many questions, but please understand that we truly tried our best.

Before we started, we asked around, spoke to people in the neighborhood, and even made friends there. It took months before we finally decided to begin.

We put so much into fixing the shop, it was originally two separate kiosks, and we had to join them into one. The carpentry and renovations cost far more than we expected, and by the time we were done, we barely had anything left to buy foodstuffs. But we managed, and got few things on credit and started anyway.

Opening the shop was a dream come true for us. We woke up early, cooked with love, and the food truly tasted amazing.

We played music to keep the place lively, customers came, and people loved what they bought. The video we posted showed the full quantity of food we made that day but honestly, the white rice didn’t sell at all, and even the jollof rice, chicken, and turkey remained. So we reduced the portions, but later, people barely even bought chicken again. Some days we sold only one or two pieces, and even half a derica of rice became difficult to finish.”

Social media users have responded to the video, with many expressing sympathy for the girls’ predicament.

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