Benny Blanco, a music producer, has unexpectedly become a trending topic online after attention to his feet went viral, prompting a content platform to suggest turning the situation into a business opportunity.

According to a letter obtained by TMZ, The Circle, a creators’ membership platform, has invited Blanco to join the network and launch a subscription-based account dedicated to foot-related content.

The proposal states that the platform would assist him with production strategies such as filming approaches, camera angles, and dedicated “foot cam” content to make posts more engaging for viewers.

Interest in the concept reportedly increased after Blanco’s feet went viral online, with users discussing and rating them on WikiFeet, where they received a three-out-of-five rating.

The Circle said there is a surprisingly large audience for niche content such as this and believes Blanco could benefit from the online attention surrounding the viral moment. As part of the offer, the platform also proposed potential collaborations and invited Blanco to serve as a judge for its “Prettiest Feet” contest.

The suggestion highlights how viral internet trends involving celebrities can quickly transform into monetisation opportunities through subscription-based content platforms.