Popular media personality Daddy Freeze has weighed in on the ongoing debate surrounding “Peller culture,” arguing that content creator Peller should not be blamed for the declining value placed on education in Nigeria.

His comments come after rapper YCee criticized what he described as “Peller culture,” claiming that Nigerian society now rewards viral content more than education and intellectual achievement, a trend he referred to as an “Olodo Uprising.”

Reacting to the controversy, Daddy Freeze said Peller simply took advantage of an already broken system and should not be held responsible for the country’s educational challenges.

“Yes, we have an Olodo culture in Nigeria. But I find it unfair to put the blame on Peller, who is an intelligent young man that took advantage of a broken system. He didn’t break the system,” he said.

According to him, Nigeria’s poor reward structure has made education less appealing, noting that even highly qualified professionals often earn salaries that do not reflect their level of expertise.

He cited the example of a professor of paediatric cardiology who, according to him, earns less than ₦700,000 monthly despite teaching heart surgery on children.

Daddy Freeze argued that education no longer guarantees a comfortable middle-class lifestyle in Nigeria, which has contributed to growing disinterest in academic pursuits.

He also questioned the country’s priorities, comparing the ₦100 million prize awarded to the winner of Big Brother Naija with the relatively modest rewards often given to outstanding graduating students.

“What will you aim for? Best graduating student or Big Brother?” he asked.

His remarks have sparked fresh reactions online, with many Nigerians debating whether the country’s reward system, rather than content creators, is responsible for the declining value placed on education.