The White House has drawn widespread attention after posting a video about US military strikes on Iran, which begins with footage resembling a scene from the video game Call of Duty: Modern Warfare. III.

The video, shared on the White House’s official account on X, begins with an animation of a player activating a “k!llstreak” in the popular game before transitioning to real footage of missiles striking targets inside Iran.

In the Call of Duty series, a “k!llstreak” occurs when a player eliminates multiple opponents without losing. The video’s animation depicts the moment when a player reaches 30 consecutive eliminations, which triggers a large missile strike designed to wipe out the opposing team.

Following the gaming-style animation, the video cuts to real-life missile strike footage released by United States Central Command, showing explosions at targets during the ongoing military operation against Iran.

The unusual combination of gaming imagery and real-world military action quickly generated debate online. As of Thursday morning, the clip had attracted more than 36 million views on X, sparking widespread reactions and discussion across social media.

The post also revived criticism of previous government messaging tactics. In the current administration of President Donald Trump, officials have consistently incorporated pop-culture references into official communications.

For example, the United States Department of Homeland Security once used the theme song from Pokémon, “Gotta Catch ’Em All”, in a video showing immigration enforcement operations. A separate recruiting message also used imagery from the video game Halo.

Representatives for Activision, the company behind Call of Duty, have not yet commented on the use of the game footage in the White House video.