Chukwuemeka Emmanuel, also known as Sabinus, has filed a one-billion-naira lawsuit against Friesland Foods Wamco Nigeria Plc for using his trademark’something hooge’ without permission.

Peak Milk advertised their product with the phrase’something hooge’ in an Instagram post on May 24.

Sabinus claimed that the term was his registered trademark and wanted N1 billion in compensation and damages from the corporation through his lawyer, Stanley Alieke.

Sabinus threatened to sue if the brand did not comply within two weeks of receiving the legal notice, according to a legal notice obtained by The PUNCH on Monday.

“Our client briefed us and we believe the same to be true that your Company, Friesland Foods Wamco Nigeria Plc, used a trademarked slogan ‘Something Hooge’ for the promotion of your Peak Milk product,” the legal notice dated May 27 read.

It continued, “The advert which was made on the Peak Milk Nigeria verified Instagram page (peak_milk) was posted on the 24th day of May 2022 which was used to promote the Peak National Breakfast Week.

“It will interest you to know that the phrase ‘something hooge’, which was popularised by our client, has been trademarked and legally reserved as his intellectual property by the Federal Ministry of Trade and Investment.

“The said slogan was trademarked on the 26th of November 2021 with the file number: NG/TM/O/2021/48316. 10. On this note, we make the demand for the payment of the sum of Five Hundred Million Naira (N500m) as compensation for the unauthorized use of the intellectual property belonging to our client.

“And another five hundred million Naira for damages for the trauma; emotional, physical, psychological, and mental trauma our client has suffered for the Trademark theft and infringement of his intellectual property rights.”

In a similar development, Sabinus also demanded a sum of N100m from UAC Foods for the use of his animated image in an advert for the Gala sausage roll.

The notice dated 25th of May read, “Your company UAC Food Ltd. has been using the brand picture and other intellectual properties of Sabinus to make adverts for your Gala sausage roll without the consent or authorization of our clients,” another notice read.

“You made a post on your verified Instagram handle (gala sausage roll), on the 23rd of May, 2022 with the picture of our client. The post which was a cartoon of our client was captioned ‘the way I calculate everything in my life’.

“We demand that you pay our client the sum of one hundred million Naira (N100m) for the use of the picture which is the average fee our client charges for his picture to be used for adverts and promotions.”

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