Nollywood actress Doris Ogala has sparked widespread reactions after questioning the reported cost of displaying campaign materials on approved billboards, saying such an expense would make it extremely difficult for ordinary Nigerians to participate in politics.
According to a report by Daily Trust published on Thursday, July 30, 2026, the actress raised the concern in a social media post, where she reacted to the reported cost of outdoor campaign advertising ahead of future elections.
Expressing disbelief over the amount allegedly required for billboard advertisements, Ogala asked, “Where will I get ₦150 million to display campaign materials on approved billboards?”
Her comment quickly generated discussions online, with many Nigerians debating the rising financial cost of political campaigns and whether the electoral process has become too expensive for aspiring candidates without wealthy sponsors.
According to the actress, the reported cost of billboard advertising alone is enough to discourage many qualified Nigerians from seeking public office.
“How can an average aspirant afford this? If this is the cost of just putting campaign materials on approved billboards, then politics is gradually becoming a game reserved only for the rich,” she said.
Ogala argued that the high financial requirements associated with electioneering could prevent capable individuals from offering themselves for public service.
“There are so many competent people who genuinely want to serve this country, but expenses like these will make them give up before they even begin. Leadership should not be determined by who has the deepest pocket,” she added.
The actress maintained that political participation should be more accessible and that campaign regulations should not create barriers for Nigerians with limited financial resources.
“If we truly want good leaders, then the system should encourage participation, not make it almost impossible for ordinary citizens to contest elections,” Ogala stated.
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