Superstar Afrobeat musician Davido Adeleke discusses how, as a youngster, he managed to secure a lucrative endorsement deal with one of Nigeria’s largest telecoms companies.
The artist revealed this in a recent interview, saying that MTN was a new telecoms provider in Nigeria at the time.
Davido claims that he was 17 at the time and had written two popular songs, which placed him in the brand’s target demographic.
The musician, who just dropped his fourth studio album, disclosed that MTN had once offered him an endorsement deal for N20 million.
The return from the deal helped him write more songs and fueled the release of his first album.